My Last Video for ACH

April 11, 2011

This is the last video that I did as a full-time employee for ACH. And what a wonderful way to wrap things up. This project focuses on the keys to being a good doctor, and really a good co-worker, in general: a sense of humor, patience, humility, and an honest approach to teamwork. Being a [...]

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Bourbon and Bacon Segment for the Capital Hotel

April 7, 2011

This was a project that I shot, edited and produced, with a quick turn-around of 8 hours. Lee, the host, was wonderful talent for this particular video, which needed to spotlight the event (as well as the hotel) in a truly “southern” way: refined but also fun and engaging. I shot two takes for this [...]

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Architects of Place

March 22, 2011

This is a wonderful project that gave me the opportunity to collaborate with the Downtown Little Rock Partnership, a non-profit that works to improve all aspects of living and working in Downtown Little Rock. Becky Falkowski, who handles Public Relations and Communications for the Partnership, and I had initially talked about doing a video that [...]

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Research, Parenting and a Call to Action

February 1, 2011

This is a campaign of three spots that I did for our Research Institute. I shot the first spot in late 2009 (when I was incredibly pregnant with my son). In essence it is a “generic spot” for the ACH Research Institute. The goal was to create a balance of a medical-technology feel, with the [...]

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Scandalous Message

November 15, 2010

I was part of a discussion yesterday which caused me to really take stock of how I “live my profession.” We went back-and-forth, regarding the “integrity” of our words and deeds. And why should we hold deep-seated (or any kind of) convictions if we don’t always have the courage, or attentiveness, to do everything it [...]

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I’ll Fly Away…

October 8, 2010

So when I was a younger, single photog I used to storm-chase because I loved the rush of excitement. I typically wanted to *get* the stories and projects with an element of adrenaline: crime stories, cherry-picker shots, shots from the top of moving vehicles… You name it. I did it. I had a very vague [...]

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Stories on Boards

September 20, 2010

Every once in a while I do old-school storyboards for projects that require more frame and definitive set-ups, than the likes of a *stream-of-conscious* documentary. Was clearing out space on my computer at work the other day and found one of my favorite sets of storyboards for a 60-second promo: Obviously drawing is not my [...]

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True Colors

September 16, 2010

So starting out as a photog, I tended to teeter between two modes of thought regarding the coloring of video in post: 1) As the shooter I wanted the editor to use the footage in the manner that I had painstakingly lit and color-balanced it. OR 2) Oh crap! My color balance was off, and [...]

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Defining

September 10, 2010

When posed with the opportunity to shoot and script an introduction for ACH’s submission to be one of “Fortune Top 100 Places to Work,” I went for concise and inspiring. The motto of the hospital is, “Fear not illness. This place of care, love and hope is for you.” And that “care, love and hope” [...]

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A Mom’s Story

August 30, 2010

This is an excerpt from a video that I shot, produced and edited for one of ACH’s annual galas. This young girl, and her family, have battled pediatric cancer with the assistance of ACH’s care, love and hope. The purpose of this project was to tell the family’s story of struggle, as well as their [...]

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